According to the Korean Business Research Institute’s December brand reputation rankings for individual girl group members, BLACKPINK’s Rosé maintained her top position with a brand reputation index of 19,776,640. High-ranking phrases in her keyword analysis included “APT.,” “rosie,” and “Bruno Mars,” while her highest-ranking related terms included “release,” “all-kill,” and “attend.” Rosé’s positivity-negativity analysis also revealed a score of 94.50 percent positive reactions.
aespa’s Karina rose to second place after seeing a massive 86.47 percent increase in her brand reputation index since last month, bringing her total score for December to 7,861,406.
IVE’s Jang Won Young took third place for the month with a brand reputation index of 6,777,295, marking an impressive 50.93 percent rise in her score since November.
BLACKPINK’s Jennie came in at a close fourth with a brand reputation index of 6,603,775, marking a 7.82 percent increase in her score since last month.
Finally, aespa’s Winter rounded out the top five with a brand reputation index of 4,611,148, marking a 23.08 percent rise in her score since November.
These rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 712 girl group members, using big data collected from November 15 to December 15.
Check out the top 30 for this month below!
BLACKPINK’s Rosé
aespa’s Karina
IVE’s Jang Won Young
BLACKPINK’s Jennie
aespa’s Winter
Girls’ Generation’s Taeyeon
IVE’s An Yu Jin
BLACKPINK’s Lisa
aespa’s Giselle
aespa’s Ningning
BLACKPINK’s Jisoo
MAMAMOO’s Hwasa
TWICE’s Nayeon
NMIXX’s Sullyoon
Red Velvet’s Irene
Red Velvet’s Seulgi
IVE’s Gaeul
IVE’s Rei
ITZY’s Yuna
LE SSERAFIM’s Kim Chaewon
OH MY GIRL’s Seunghee
KISS OF LIFE’s Natty
Red Velvet’s Wendy
TWICE’s Jeongyeon
cignature’s Jeewon
Red Velvet’s Joy
TWICE’s Mina
IVE’s Liz
ILLIT’s Minju
OH MY GIRL’s Mimi
